Organizers of the Great American Comedy Festival in Norfolk, Neb., were looking for a new way to describe the annual event that pays tribute to the legacy of Norfolk native Johnny Carson.
They found it via a team of eight talented and creative advertising and public relations students at the University of Nebraska-Lincoln’s College of Journalism and Mass Communications.
Thanks to the students’ ideas, the festival now is now to be known as the “home of the good laugh.”
Festival organizers worked last year with Prof. Stacy James at UNL in having one of her senior-level classes work with the festival to develop an integrated marketing communications plan for the festival. They did research on other festivals, conducted a survey of festival attendees, created advertising ideas for print, radio and digital, studied social media possibilities and more.
The end result was a comprehensive package of marketing and public relations ideas and strategies for festival organizers to consider – including creating the theme of “The Good Laugh” that plays off Nebraska’s theme of “The Good Life.”
“We couldn’t be happier with what Stacy and the students came up,” said Lori Williams, the festival’s executive director. “We’ll be making extensive use of their ideas for the 2015 festival and in years to come.”