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Iconic candy brand Chuckles adds a sweet touch to Festival

March 24, 2015
March 24, 2015

Chuckles named the official candy of the comedy festival created in honor of Johnny Carson.

You can’t have a comedy festival without comedians. Or laughter. Or funny material.

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Chuckles Candy

Organizers of the 2015 Great American Comedy Festival – which is based in Johnny Carson’s hometown of Norfolk, Neb. – say they think a comedy festival needs an official candy, too.

Especially when it has a name like Chuckles.

“We think it’s going to be great fun to pair up the Great American Comedy Festival with Chuckles candy,” said Kent Warneke, founder and past chairman of the festival. “It seems like a natural.”

Chuckles is produced by the Ferrara Candy Co., of Oakbrook Terrace, Ill. First arriving on the sweet scene in 1921, Chuckles has been making kids (and more than a few parents!) happy for nearly a century. With five flavors in each pack, Chuckles puts a smile on the face of a wide range of tried-and-true fans with its multi-flavored sugar-coated jelly rectangles.

“We are thrilled to be participating as the official candy for the Great American Comedy Festival,” said Dawn Sykora, marketing director of Iconic Brands for Ferrara Candy Co. “We can’t think of a better fit for the Chuckles brand and are honored to help celebrate comedy and this long-loved brand together in honor of the legendary Johnny Carson.”

Warneke approached Ferrara this past fall about being a new part of the Great American Comedy Festival in 2015. It is set for Wednesday, June 17, through Saturday, June 20, in Norfolk, primarily at the Johnny Carson Theatre.

The festival annually features 20 up-and-coming professional comedians who compete for the festival’s top prize. The Johnny Carson Comedy Legend award is also annually presented.

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